ShoeDazzle is synonymous with Kim Kardashian, the most visible and hard to miss celebrity!. In case you do not know, ShoeDazzle was was co-founded by Kim Kardashian along with Brian Lee of LegalZoom.
ShoeDazzle offers its members a monthly selection of fashionable shoes, bags and accessories designed by celebrity designers – all for just $39.95.
“I have been a celebrity stylist for years and I have always felt that everyone could use a stylist to keep up with trends and fashion. I love fashion. Wearing the perfect outfit makes every woman feel special.
I want every woman, not just celebrities, to feel as if she is getting red carpet treatment. That’s why I started ShoeDazzle”.
How Does ShoeDazzle Work?
When you sign-up for ShoeDazzle, the website takes you through a fashion survey, in order to know your personal taste.
The survey is pretty easy; it takes about 5 minutes and you might actually enjoy answering questions like: which celebrities look awesome, and which brands you like the most.
Based on the survey, the designers at ShoeDazzle put together a personal showroom for you. The showroom will have designer shoes, handbags and other accessories.
Your personal showroom is updated every month and ShoeDazzle notifies you to take a look at your updated showroom by e-mail. You can buy things when you feel like or skip buying for that month.
Who Are ShoeDazzle Designers?
The impressive line of designers include some of the best names in the fashion industry. Names like ‘Merika Rock’ - who has worked with many television celebrities (Keeping up With the Kardashians, American Idol’s Kimberly Locke, and the playmates).
Camille Jumelle - has dressed celebrities like Scarlett Johansson and Kim Kardashian
Kim Kardashian - functions as ShoeDazzle’s Chief Fashion Stylist and there are others who count among the top names in showbiz.
You can join ShoeDazzle for free by just by taking a fun style quiz. There is no catch and nothing to pay until and unless you decide to become an official ShoeDazzle member by placing your first order for shoes, handbag or jewellery.
It is only when you place your first order that you are considered an official member and become eligible for special offers.
What if You Do not Want to buy Every Month?
ShoeDazzle membership includes one pair of designer shoes, a handbag or jewellery set each month.
However, not everyone wants something every month, so ShoeDazzle allows its members to skip up to five months. All you need to do is sign in to your account by the fifth day of the month and click ‘Skip a Month’ button in your showroom, you will not be charged for that month.
Update :- Starting from 30th March 2012, there will be no monthly Fee for Shoedazzle membership. You do not have to worry about skipping a month and you will never be charged a Monthly Fee!
ShoeDazzle Exchanges & Returns
- ShoeDazzle allows exchanges and returns within 30 days of the delivery.
- Returns within United States are free. A return ground shipping label is included with orders to addresses within the United States.
- Shipping and handling fee of $9.00 applies to exchanges and returns sent to addresses outside the contiguous United States.
- A restocking fee of $5.95 is charged for all items returned for refunds.
Are People Really Signing Up For ShoeDazzle
ShoeDazzle claims a membership of 3 million plus, which is impressive for a company which is just into its second year. With more members signing up the company is expected to generate $100 million worth of business this year.
Another big vote of confidence for ShoeDazzle is the interest and funding from Silicon Valley investors, an indication that investors foresee more members and growth for the company.
Is ShoeDazzle Expensive
$39.95 for a pair of Shoes, Jewelley or a bag is not expensive considering that you are getting reasonably good quality (for its price range), free shipping, free exchanges and expertise of celebrity stylists.
Now that ShoeDazzle has done away with monthly Membership Fee, you do not have to worry about buying something every month. You are free to buy whenever you want to and you will be paying $39.95 only when you make a purchase.
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